Digital marketing in the music industryDigital platforms in music marketing
March 28th 2017, 16:00 – 18:00
Introduction to Digital Marketing in the Music Industry
In this two hour workshop, Steffen will introduce three of the most relevant tools when it comes to current digital music marketing: Facebook, Instagram and YouTube. The goal of the workshop is that the participants get a better insight into these digital marketing tools and that they are able to transfer the knowledge they gained into their (music) projects, be it as a musician, management, label etc.
March 29th 2017, 9:00 – 15:30
Digital Marketing in the Music Industry
In this workshop, Steffen will go into some of the most relevant tools when it comes to current digital music marketing. The first goal of the workshop is that the participants get a better insight into digital marketing tools and that they are able to transfer the knowledge they gained into their (music) projects, be it as a musician, management, label etc. Secondly, after this workshop they should be able to measure their success online and know first steps on how to monetize their channels.
9.00 - 11.00 Facebook
11.15 - 12.15 Instagram
13.00 - 14.30 YouTube
14.45 - 15.30 Websites
For both workshops, the attendees are encouraged to bring their own examples to the workshop in order to discuss improvements with Steffen and the class.
The workshop is in English and best suited for marketing beginners and people interested in social media and digital marketing. Please note that basics of the topics dealt with are required. E.g., it will not be explained how to register for Facebook or Instagram or how these tools work in general. Focus in this workshop is on how to use the channels for marketing.
Steffen Geldner works as a project manager for digital innovation at Popakademie Baden Württemberg, University of Popular Music and Music Business, in Mannheim, Germany. Among others, he is responsible for the studies of the Bachelor courses in music business with a digital focus. He teaches subjects surrounding topics such as social media marketing, digital advertising or web technologies.